About Us

Workplay are women's sports bags designed for organised ladies. 

Workplay are women’s specific fitness bags which are designed for busy women who have an active lifestyle who like to be well organised, so you can carry one bag that "does it all".


The idea for Workplay bags came from our founder and Designer Guy Mathiot who has years of experience of designing sports fashion clothing and bags for major brands like Puma, Asics and Berghaus.

Back in the 1990’s he found that most sports brands thought that making a "woman’s sports bag" just meant making it in pink with a few ditsy 'fashion details'!

Guy had designed women’s sports wear for many years and instead thought that women were in many ways more practical than men – more discerning and frankly deserved bags that would go with a wide range of clothing on different occasions. So he set out to make practical & stylish bags that are suitable for female work, sport, fitness and travel.

He took his ideas to a number of retailers like Debenhams and brands like USAPro (before the women’s fitness boom that we have seen in recent years really took off), but although they all liked the designs he could not find a way to get them to take up his ideas as a commercial proposition.

Eventually though, growing retailers like SweatyBetty took up his ideas and invited him to supply them with his bag styles – which sold so well that Guy eventually decided to take the plunge and launch the Workplay collection. There are not many specialist women’s fitness retailers to sell to - so Guy decided to launch the bags direct to the public online.

So Workplay was formed and launched to the public at the Vitality show in London in March 2010 where we were thrilled to find that women really liked our ideas to make bags that were well organised inside, un-fussy and sleek on the outside and comfortable to carry or wear.

Since we launched we have won awards for our designs, and now sell worldwide to discerning women who seek bags that are designed with their busy life in mind.

We recently moved offices to "buzzy" Bristol in the UK where our designs are created and all the bags are dispatched from.

Our plans are to develop a wider collection of bags for all the things a woman would want from fitness to nurture to pamper to play. We will be launching bags for Work life, Walking, Running, Yoga, Swim and Motherhood - as well as constantly refining our proven classic styles.


Please note we are proud of our designs and will defend any copying of its intellectual property.

If you see any products like ours and when you report it to us we find it is in fact is a unofficial copy of one of our designs, we will send you a BIG BIG thank you and a free bag with our gratitude for protecting UK designers rights. We are members of ACID (Anti Copying In Design) and hold IP protection insurance.

Our business

We also have a design consultancy called Design IQ (see www.design-iq-ltd.com) where we design bags and textile equipment for brands and start-ups worldwide. We are inventive and love a design problem so we welcome sales enquiries from people who want to make new bags. Interested? Just email info@design-iq-ltd.com.

Workplay is a trademark and brand owned by Design IQ Ltd.


Our plans are to develop a wider collection of all the bags a woman would want for fitness to pamper to nurture and play.

We are interested to meet new businesses that we can work with to develop Workplay distribution.


We love feedback so we welcome comments on our Facebook page and Twitter we hope to hear from you there or you can write to us at hello@workplay-bags.com or telephone us on +44(0)1179548003.

Our address is:

Workplay Bags, Unit 11, The Old Co-Op, Chelsea Road, Bristol, BS5 6AF. UK.